To create a high-converting landing page/ads that look and feel on brand and as down-to-earth as Chrissy Powers is.
Sticking with the essentials, I began with a rough wireframe to make sure all the right pieces were in place before jumping into design. Once the wireframes were filled in with the correct copy and approved by client, I took existing branding and mocked up the site. The results were immediately great selling 10 courses within two days.